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<1 min | Posted on 22/05/2023

How to Recruit Non-Tech Talent? The Talent War is Not Just For Tech!

Reading Time: 2 minutes Tech is the brain and backbone of successful modern businesses. It creates great competitive advantages to keep the business ahead of the chasing pack. Taking that analogy forward, the limbs of a business that keep it moving are the non-tech jobs: HR, Marketing, Sales, and Ops

Reading Time: 2 minutes

Whether you recruit internally for a big brand or are part of an external talent sourcing agency, recruiting is never easy. To become a 10x recruiter, you need the latest knowledge and skills.

Non-Tech Talent Means Different, not Outdated, Tech Skills

It is a myth that non-IT job functions like HR, Marketing, Sales, and Operations do not require digital and technical skills. The 21st century is a heaven for modern organizations, and in the 2020s and 2030s, competition for the best talent will only increase. To make sure you are successfully hiring for tech as well as non-tech roles, you must expand your sourcing skills to include non-tech talent from diverse backgrounds. Just a glance through the LinkedIn profiles of India’s young workforce shows that there is a huge pool of non-tech talent that is “open to work.” They may not know how to code, but they understand it. Their skills lie in utilizing technology.

Where to Source Non-Tech Talent, From Freshers to Leaders?

Hiring non-tech talent is a tough task, which is why Instahyre curated & created the Non-Tech Talent Report 2022. It has actionable insights about average salaries as per experience, popular job functions, and the best locations to source talent in India. This blog gives you its summary.

Stats-Backed Insights For Hiring Non-Tech Talent

This report will provide HR leaders, Talent Acquisition specialists, and ambitious recruiters like yourself with actionable insights, so that you will be able to hire the best non-tech talent in a short TAT. Combined with our Tech Talent Report, you will boost India Inc’s growth in no time!

Without further ado, here are the key findings on our report about India’s non-IT jobs.

Which job functions attract the highest salaries among non-tech talent?

  • HR: There is very slight difference in salaries (averaged for experience: 0-1 years, 2-5 years, 6-9 years, 10-15 years) between HR Generalist & Talent Acquisition [~11 LPA]
  • Marketing: On average, Online Marketing nets the highest salary [~14 LPA], while Content Writing & PR / Communications get slightly lower average salaries [~12 LPA]
  • Sales: Customer Service & General Management talent is paid a little more than Sales / Business Development [~17 LPA for the first 2 job functions; ~13 LPA for Sales / BD]
  • Operations: Accounting / Finance talent gets ~3 LPA more than Operations Management

Which job functions are most popular among non-tech talent?

  • HR: Talent Acquisition is very slightly more popular than HR Generalist [52% & 48%]
  • Marketing: Content Writing & Online Marketing functions are most popular [26% each]
  • Sales: Sales / Business Development is the most popular function by a big margin [65%]
  • Operations: Accounting / Finance & Operations Management split evenly [46% & 54%]

What is the quantitative gender gap between female & male non-tech talent?

  • In stark contrast to tech [which was concentrated in the 5 metro cities], most of non-tech talent [except Talent Acquisition and General Management] is located in non-metros
  • Even for these two non-tech functions, Bangalore leads Rest of India by just 2% and 1% 
  • Within the 5 metro cities, the leading location is an even split b/w Delhi+NCR / Bangalore 
  • Remote & hybrid work has led to an increase in talent in non-metro cities too. Cities like Pune, Indore, Ahmedabad, Jaipur, and Chandigarh have become excellent sources of talent after the widespread pandemic-triggered adoption of Work From Home setups.

Non-Tech Hiring is Breezy When You Know Inside Info!

Click to Download the Instahyre Non-Tech Talent Report 2023

Click to Download the Instahyre Tech Talent Report 2022

Want to learn more? Watch Instahyre Academy.

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