The power of employer branding and the future of recruitment marketing

This webinar is best for:

• Founders and C-level executives
• HR and Business Decision-makers
• HR and TA professionals

“Recruitment is marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.” –Matthew Jeffrey, global head of sourcing and employment brand at SAP.

Employer Branding and Recruitment Marketing. These terms are closely interconnected; both have to do with your company’s reputation as an employer. The main difference is that: Employer branding is the process of defining and positioning who you are. Recruitment marketing is about communicating who you are as an employer. Companies with a weak employer brand report spending almost double on cost per hire than companies with a strong employer brand. 

In this webinar, we have Accenture and HighRadius leaders with their take on positing employers in the market and how one can do it best. We will discuss The power of employer branding and the future of recruitment marketing with Sudarshan Hebbalaguppe Srinivas, Global Workday Recruiting Change Lead at Accenture and Abhishek De, VP and Head of Recruiting at HighRadius.

Things you’ll learn:

• What is the value of a strong employer brand?
• How to design and improve your employer brand?
• What are the Recruitment Marketing Trends That Will Redefine Hiring?

Sudarshan Hebbalaguppe Srinivas

Global Workday Recruiting Change Lead

Sudarshan has 15+ yrs of experience in recruitment in both domestic and international recruitment along with Recruiting Operations. He has been a part of major brand names including vmware, AXA among others.

Abhishek De

VP and Head of Recruiting

Abhishek is a passionate HR professional with 13+ years of experience spanned across multiple organizations. He has worked across different industry domains ranging from IT Services to Enterprise Software & Consumer Tech to Medical Devices.

Sarbojit Mallick

Co-Founder and CBO, Instahyre

Sarbojit is co-founder at Instahyre. He leads the business and customer success teams at Instahyre, and helps hundreds of enterprise talent acquisition teams succeed in their recruitment goals by effectively utilizing the Instahyre platform.